New sales ideas
I am planning to ‘time travel’ back a complete century to 1917. And after informing ‘post Edwardians’ of the good news that the war is nearly over, I will hit them with my great new business plan.
I am going to inform them that placing fashion branding on the outside, rather than tucking it behind the collar, is the way forward. If this goes down well, I am going to suggest that since there is more visible surface area on the outside, the logo should be at least ten times that of their concealed predecessors. And finally if they buy into this idea, I am going to suggest that they should price their garments at least double that of their ignorant competitors. Oh and of course there will be a small fee for this advice, as well as time-travel expenses.
by Roland Blunk